2012 silverpop email marketing metrics benchmark study pdf

Of course, they arent the only ones obsessed with statistics see the legions of fantasy football enthusiasts, political prognosticators and wall. In marketing metrics, farris, bendle, pfeifer, and reibstein have given us a valuable means toward this end. Email open rates declining, clickthrough rates rising. We have grouped the stats into the four top questions asked. This 35page benchmarking report includes benchmarking data for 15 marketing performance metrics, or kpis, including marketing campaign cycle time, marketing staffing ratio and more. Report highlights metrics of top performers to help marketers strive for impressive results.

Silverpop unveils email marketing metrics benchmark study. The findings are included in silverpop s 2012 email marketing metrics benchmark study, and include analysis of emails sent in 2011 and q1 of 2012 by more than 1,100 brands. Email marketing automation provider silverpop released its 20 email marketing metrics benchmark study, analyzing key metrics of fourteen different industries in the u. Email marketing metrics benchmark throughout, silverpop takes the typical benchmark study to a higher level in three respects. With the release of silverpop s 2012 email marketing metrics benchmark study. Q2 20 april, may, june q2 20 benchmarks yearoveryear volume comparison the following benchmarks report on the yearoveryear yoy trends for the second quarter of 20 compared to the second quarter of 2012. To improve effectiveness and audience engagement, marketers. Q4 2012 quarterly benchmark study q4 2012 quarterly benchmark study consumer products and services. Based on data collected from silverpop customers, the benchmark study aims to help. Aim higher many studies focus on average benchmarks. By comparison, the silverpop report, 20 email marketing benchmark study. Email marketing is one thing and the designing of an html email that renders consistently across the major email clients is another most important thing that marketers have to keep in mind. Feb 17, 2016 page 3 2015 email marketing metrics benchmark study silverpops annual report of email marketing benchmarks is back, offering marketers 15plus open, clickthrough and list churn metrics to pore over and delivering more visuals and observations than ever. In a single volume, and with impressive clarity, they have outlined the sources, strengths, and weaknesses of a broad array of marketing metrics.

In this lesson, youll learn more about the metrics you should be tracking to ensure your campaigns. New this year are delivery and message frequency metrics for sms, and open and clickthrough rates for mobile push messages. The benchmark data from this report, shows that far from the oftreported deathof email, responses to email. An effective email marketing strategy that works to reach. Looking to improve email performance, but unsure how you compare to your peers. This article, based on a threeyear research project among major. Email marketing benchmarks and statistics by industry. Comparing your performance to industry benchmarks is also a best practice in email marketing effectiveness. Without competitor data, gauging where you stand can be difficult. An analysis of messages sent q1q2 2012, shows a 2012 average email open rate of 19. Metrics steady as data creates better context and relevance. Deeper metrics, such as clicktoopen rate and transactional message data.

Email marketing can be a lowcost, effective tool for reaching your customers and prospects. Education, retail, and computer hardwareelectronics are the bestperforming verticals in email marketing, according to a recent report released by silverpop that benchmarked open rates, clickthrough rates, and churn metrics. There are mixed messages for email marketers in a new benchmark study from. Silverpop is the only digital marketing technology provider that unifies marketing automation. In 2012, we launched a free tool to help marketers analyze the current state of. Silverpop 2014 silverpop email marketing metrics benchmark study 2014 compared with the median ctr of 1. Hcl is a valued ibm partner with whom we already have a development partnership with, in support of the products in the announcement. Key measurements not only help you assess the success of a single campaign, they also give you a deep insight into your performance as campaigns roll out. Jon miller, vp of marketing at marketo, provides an inside look into email marketing benchmark results by industry average and top performers across multiple categories. This marketing sherpa benchmarking report will give you the tactics, benchmarks and indepth analysis you need to improve your email marketing. Marketing performance benchmarking report pdf opsdog. Email open rates declining, clickthrough rates rising study. Silverpop unveil 2012 email marketing open and click.

Findings for the email marketing metrics benchmark study are based on the analysis of email messages sent in all four quarters and the first quarter of meteics silverpops engage client base. Nov 24, 2016 email marketing metrics ibms benchmarking study email marketing is just a hit and miss exercise when metrics and comparisons over time are ignored. The uk direct marketing association dma have released their latest email marketing benchmark report with partner dotdigital october 2019 report using a compilation of data from the previous year. Based on data collected from silverpop customers, the benchmark study. Email marketing automation provider silverpop released its email marketing metrics benchmark study, analyzing key metrics of fourteen different industries in the u. Without giving too much away, suffice to say that transactional emails live up to their billing as the. Silverpop s 20 email marketing metrics benchmark study.

Email marketing metrics benchmark by spyros langkos issuu. The best way to achieve this is by helping marketers design more meaningful campaigns backed by data and insights. Discover how you measure up across more than 15 open, clickthrough and list churn metrics, plus get insights on. Email marketing metrics ibms benchmarking study email marketing is just a hit and miss exercise when metrics and comparisons over time are ignored. Jul 30, 2012 average email open rates continued their downward path during 2011 and the first quarter of 2012, though clickthrough rates ctrs increased slightly during the same period, according to silverpop s email marketing metrics benchmark study. Reach out on linkedin if youd like me to take it down.

With this paper from silverpop, an ibm company, discover how you measure up across more than 15 open, clickthrough, and list churn metrics. The best stats sources are compilations by email marketing service providers who produce statistics across their clients campaigns. Ibm watson marketing s 2018 benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn. This study examines the metrics successful healthcare organizations use to measure the impactreach of key digital activities such as email, social media and websites. Aug 28, 2012 how does your email marketing program stack up against your peers and against top performing companies. Deeper perspective in benchmarks here, youll find the classic list of email marketing benchmarks. Below, additional findings from the 2012 silverpop email marketing metrics benchmark study. Page 3 2014 silverpop email marketing metrics benchmark study if numbers are your specialty, this years benchmark study offers up a tasty new treat.

How does your email marketing program stack up against your peers and against top performing companies. B2b email marketing benchmark report demand metric. At the end of each year, we aggregate that data and turn it into this report. With the exclusive 2015 email marketing metrics benchmark study, this key industry data and much more is at your fingertips. Mar 06, 2020 2012 silverpop email marketing metrics benchmark study pdf. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. This years study turned up a few surprise findings among the statistics generated by. May 29, 2017 an email marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Oct 25, 2016 issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. An analysis of messages sent q1q4, 2012 reported that the overall average open rate across industries was 19. Email service provider silverpop conducted a benchmark study which reveals some interesting email marketing information that impacts senders of bulk email. A fundamental problem for measuring marketing performance is defining and identifying both the best metrics and best practice. Approximately 5% of respondents indicated that 2014 or 2015 projected sales results were lower than.

His entire body mass 2110 behind the thumb strike and, coupled with the incoming momentum of the attacker, the strike drives the attackers head backward and takes his balance figurestep 3. Silverpop is the only digital marketing technology provider that unifies marketing. A test of the behavioral perspective model in the context of. With the release of silverpop s 2012 email marketing metrics benchmark study, the task of evaluating yourself against your competitors just got a little easier. Email marketing metrics benchmark by spyros langkos. Jul 23, 2012 the findings are included in silverpops 2012 email marketing metrics benchmark study, and include analysis of emails sent in 2011 and q1 of 2012 by more than 1,100 brands in 20 countries. Email marketing specialist silverpop has published a white paper enabling marketers to easily benchmark their email marketing performance.

Welcome to the 2018 email marketing benchmark report. North american email marketing benchmarks for the full year, 2016. The experiment was based on abaca and acaba withdrawal designs and consisted of sending b utilitarian economicfunctional and c. Email recipients are now commonly using their mobile device to scan their email messages. Silverpop s 2012 email marketing metrics benchmark study found, in an analysis of 1,124 brands, that while average open rates are down to 19. Q2 20 quarterly email benchmark study page 8 quarterly email benchmark study. Email marketing benchmark report 60 second marketer. Youll need to provide contact information to access the pdf. Fortunately, there are a number of good options to benchmark email response across different sectors. Page 3 2015 email marketing metrics benchmark study silverpops annual report of email marketing benchmarks is back, offering marketers 15plus open, clickthrough and list churn metrics to pore over and delivering more visuals and observations than ever. The graph below shows a summary of the 5 headline performance metrics. Find out the answer in this report created by silverpop.

In this lesson, youll learn more about sales forecasts, marketing metrics, and marketing budgets. Compared with some international email marketing benchmarks. Conversion emails were sent to two groups from the same marketing database of registered consumers interested in childrens books. We thank you for your interest in the email marketing benchmarks report and. Ibm marketing clouds annual report of email marketing benchmarks is back, offering marketers 25 open, click through, list churn and mobile metrics to help you. A majority of this studys participants 61 percent reported average email open rates of below 15 percent. Deeper perspective in benchmarks here, youll find the classic list of email marketing benchmarks such as open, click and bounce rates, but with additional computations that deliver a deeper and more accurate picture of reader. Various tools in the marketing world can be useful for projecting and tracking plans and goals. Silverpop unveils 2012 email marketing metrics benchmark study. Email marketing benchmarks by industry compare how your emails are doing with the average unique open, click, and bounce rates for thousands of mailchimp users. The report includes traditional benchmark metrics like email marketing open, clickthrough and unsubscribe rates, email client and device data, and engagement read rates. Digital marketing technology provider, silverpop, has released its 2012 email marketing metrics benchmark study. An analysis of messages sent q1q4, 2012 from opens to unsubscribes to clickthroughs and beyond, email marketers love benchmarks.

Some key us findings for the five quarters ended 1q12. Email marketing metrics ibms benchmarking study vnews. Us marketers who use email marketing, by industry, may 2017 % of respondents. Marketers involvement with tracking, analyzing andor reporting email metrics the types of email marketing metrics tracked by surveyed organizations average rates for selected email marketing metrics the types of automated email messages deployed by organizations email list growth trends from 2012. Easily share your publications and get them in front of issuus. A 2012 silverpop email marketing metrics benchmark study found that open rates averaged 19. In addition, the research examines the effectiveness of various metrics used to measure the performance of key digital activities, including seo, online community engagement and. We want to live in a world where emails are relationship builders, not distractions.

In addition, the research examines the effectiveness of various metrics. Email marketing metrics study identifies top performers. To download the complete 2012 email marketing metrics benchmark study, click here. Silverpop3 found that across all industries the average ctor was. Silverpop 2012 silverpop email marketing metrics benchmark study open rate unique average median top quartile bottom quartile 21. Apr 18, 20 email marketing automation provider silverpop released its 20 email marketing metrics benchmark study, analyzing key metrics of fourteen different industries in the u.

Jan 07, 2016 looking to improve email performance, but unsure how you compare to your peers. Digital marketing impact and performance metrics benchmarks. Mar 15, 20 an effective email marketing strategy that works to reach education inquiries. Email marketing benchmarks q1q2 2019 by getresponse. Silverpop publishes international email marketing metrics. In the pilot year of optimiser 1 july 2012 30 june 20 we. If you are responsible for driving results for your b2b company via email marketing, this is the presentation for you.